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Hannah Hart, Jérôme Jarre, Karlie Kloss, Lilly Singh, and Lizzie Velasquez Among Digital Creators Honored;

The Ad Council Named as Inaugural Legacy Award Recipient

The Purpose Awards Ceremony will take place during Streamys Week

on Monday, September 25, 2017 at the World Famous Conga Room at L.A. Live


Nominees for the 7th Annual Streamy Awards will be announced on Tuesday, August 22, 2017; the Streamys will be broadcast LIVE on

Twitter on Tuesday, September 26, 2017 from the Iconic Beverly Hilton.


LOS ANGELES, CA and MINNEAPOLIS, MN (August 16, 2017) Tubefilter, founder of the Streamy Awards and the leading resource for YouTube and online video news, analysis, and events, along with leading social impact agency Force Multiply (based in Minneapolis), today announced the official honorees for the 1st annual Purpose Awards @ the Streamys, which recognize the new generation of individuals and organizations who are making a difference in their communities and positively impact humankind.


The official honorees will be recognized at a standalone event taking place during Streamys Week on Monday, September 25, 2017 at 11:00 am PT at the World Famous Conga Room at L.A. Live in Downtown Los Angeles.


“We’re proud to be recognizing creators and organizations that have demonstrated such unwavering commitment in addressing social issues ranging from diversity, inclusion, and bullying prevention, physical disabilities, wellness, and mental health, to economic disparity, sustainability, and food security,” said Lou Raiola, CEO of Force Multiply, Inc. and founder of the Purpose Awards. “The Purpose Awards @ the Streamys allows us the opportunity to shine a spotlight on the incredible, positive impacts these individuals and organizations are making around the world.”


The Purpose Awards @ the Streamys expand the previous years' Streamy Awards Social Good category, with six new awards honoring creators and influencers, companies and brands, and nonprofits and NGOs who use online video and social media to amplify their message, foster engagement and participation, and make a greater, more meaningful impact.


The 2017 Official Honorees for the Purpose Awards @ the Streamys


Creator Award

  • Hannah Hart

  • Lilly Singh

  • Lizzie Velasquez


Company or Brand Award

  • Activision Blizzard (Call of Duty Endowment)

  • Bank of America (Special Olympics)

  • Ford (Geena Davis Institute on Gender in Media)


Nonprofit or NGO Award

  • Global Citizen

  • Make-A-Wish

  • Meals On Wheels


Campaign Award

  • AT&T “#LaterHaters”

  • Bill & Melinda Gates “2017 Annual Letter”

  • Walmart “Fight Hunger. Spark Change.”


Uniter Award

  • Jérôme Jarre

  • Karlie Kloss

  • Omaze


Legacy Award

  • The Ad Council


“Online video and social media has forged new ways to foster meaningful relationships and build communities, opening up new possibilities for creators to garner engagement and support for the causes that are important to them,” said Drew Baldwin, CEO of Tubefilter and founder of the Streamy Awards. “These honorees have shown just how limitless these possibilities can be, and I’m proud the Purpose Awards can help amplify their efforts to make the world a better place.”


During the awards program, one of the three official honorees in each category will be revealed as the Inspiration Award recipient, chosen by the Purpose Awards Board of Advisors.


The Purpose Awards also announced the Ad Council as the recipient of its inaugural Legacy Award, which honors creators and organizations whose sustained humanitarian efforts go beyond a single campaign or promotion, and whose ongoing commitment to utilize their communities to drive social change has made a significant positive impact on the world.


Since the launch of the Ad Council’s Creators for Good program in 2015, over 40 top creators—including iJustine, Ricky Dillon, Joey Graceffa and Baddiewinkle—have developed content on behalf of more than 25 social causes, resulting in over 220 million views on YouTube alone.


“We’re so honored to accept this award and proud of the legacy of important work our industry has done to tackle the most pressing social issues facing our country,” said Lisa Sherman, President and CEO of the Ad Council. “We’re thrilled to partner with the passionate content creators and influencers who are on the forefront of using their super powers for good. This is truly extraordinary.”


About the Purpose Awards @ the Streamys

The Purpose Awards are a collaboration between Force Multiply, pioneers of uniting celebrity influencers with brands and nonprofits in their collective social and community impact efforts, Tubefilter, founders of the Streamy Awards and the leading resource for YouTube and online video news, analysis and events, and the Ad Council, which boasts a rich 75-year history of delivering public service campaigns that address key social issues by marshaling volunteer talent from the advertising and media industries. More info:


About the Streamy Awards

The Purpose Awards @ the Streamys is an official part of the annual Streamy Awards, honoring the best in online and social video and the creators behind it. The Streamys bring together the biggest names in YouTube, online video, and digital media for a night of celebration, discovery, and meaningful recognition. Last year’s 6th Annual Streamy Awards, broadcast in a global partnership with YouTube, produced over 2 billion media impressions. The 7th annual Streamys will broadcast LIVE on Twitter September 26, 2017 from The Beverly Hilton. More info:



Media Contacts


The Purpose Awards @ the Streamys

Nicki Remick, 952-200-4747,


Streamy Awards

Kelly Striewski, 310-255-4602,

Gina Sorial, 310-255-0308,

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