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Honoring Creators, Brands, and Non-Profits


Ad Council Joins as Strategic Partner;

President & CEO Lisa Sherman to Lead Advisory Board


Submissions Now Being Accepted Through June 9, 2017

LOS ANGELES, CA AND MINNEAPOLIS, MN (June 1, 2017) – Tubefilter, founder of the Streamy Awards and the leading resource for YouTube and online video news, analysis, and events, and leading social impact agency Force Multiply (based in Minneapolis), the pioneers of uniting celebrity influencers with brands and non-profits in their collective social and community impact efforts, today announced the Purpose Awards @ the Streamys, a standalone event at the Streamy Awards to honor a new generation of individuals and organizations who make extraordinary contributions to make a difference in their communities and positively impact humankind.


The Purpose Awards @ the Streamys, created and produced by Force Multiply, expands the previous years’ Streamy Awards Social Good category, with six awards honoring companies and brands, creators and influencers, and nonprofits and NGOs who use online video and social media to amplify their message, foster engagement and participation, and make a greater, more meaningful impact.  


“The creator community celebrated by the Streamy Awards has a remarkable sense of obligation to social causes—and the unique interactive nature of their relationships with their communities has created a tremendous opportunity to make meaningful impact, at scale” said Tubefilter CEO and Streamy Awards founder Drew Baldwin. “We’re honored to partner with Force Multiply to give this generation a new platform to amplify its efforts to make the world a better place.”


“The Purpose Awards @ the Streamys are a natural extension of our mission to highlight the powerful intersection of   cause marketing, celebrity, and social change initiatives,” said Lou Raiola, a 30-year cause marketing veteran and Force Multiply founder and CEO. “We look forward to joining Tubefilter in not only honoring and celebrating the great work of these new stars, but also inspiring others to take action and make meaningful impact themselves.”


The Ad Council, in keeping with its rich 75-year history of delivering public service campaigns that address key social issues, has joined the Purpose Awards @ the Streamys as a strategic partner. The Ad Council is the non-profit behind iconic campaigns including Smokey Bear, “A Mind is a Terrible Thing to Waste” and, most recently, “Love Has No Labels.” Their Creators for Good program integrates social creators and celebrities into campaigns that align with issues they care about. Ad Council President and CEO Lisa Sherman is leading the Purpose Awards @ the Streamys’ Strategic Advisory Board.


“The Purpose Awards @ the Streamys are a wonderful opportunity to recognize and celebrate the extraordinary work that is coming out of the creator community,” said Sherman. “Creators connect with their audiences on such a personal level and we have seen the transformative impact of their content on issues such as bullying prevention, autism awareness and diversity and inclusion. We’re looking forward to the collaboration with Tubefilter and Force Multiply which will help inspire more efforts in the name of social good.”


Submissions for the Purpose Awards @ the Streamys are now open via the Streamy Awards website at and close at 11:59 pm PT on Friday, June 9, 2017. Nominations will be announced this summer, and the first annual Purpose Awards @ the Streamys ceremony will take place in Los Angeles during Streamys Week prior to the 7th Annual Streamy Awards on Tuesday, September 26, 2017.


The full list of award categories for the Purpose Awards @ the Streamys is listed below and available at


For more information, visit Join the conversation on Twitter with @thepurposeaward using #purpose; follow Streamy Awards on Facebook, Instagram, Tumblr, and Snapchat.


About the Streamy Awards

The Streamy Awards honor the best in online video and the creators behind it. The annual event brings together the biggest names in YouTube and online video for a night of celebration, discovery, and meaningful recognition. Learn more at


About Force Multiply, Inc.

Force Multiply is a cause marketing agency that inspires real, meaningful social impact on a global scale. With decades of experience in the entertainment, sports and non-profit segments, the company uniquely unites celebrity influencers with forward-thinking companies and non-profit cause organizations. Through the creation of these non-traditional alliances, Force Multiply designs and executes cause-related events and experiences for consumers and communities that drive social change – for good. Force Multiply was founded by Lou Raiola, who brings more than 30 years of experience in championing causes that inspire social good through sports, entertainment and pop culture. Raiola and his firm have become the go-to resource when it comes to creating the unlikeliest of partnerships between the business and non-profit worlds. For more information about Force Multiply, please visit


About Tubefilter

Tubefilter is the most trusted and widely read source for YouTube and online video news, analysis, and events. Through its trade news and analysis, community events, and creator advocacy programs, Tubefilter has helped to foster the growth, promotion, and legitimization of a new, independent professional entertainment industry. Tubefilter properties include its flagship publication, Tubefilter News, the Tubefilter Charts, its popular YouTube Millionaires series, and the Streamy Awards. For additional information, visit


About The Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Through compelling and cutting-edge communications, the Ad Council connects with Americans to inspire, inform and save lives. To learn more about the Ad Council and its campaigns visit and its social communities on Facebook, Twitter and YouTube.

The Purpose Awards @ the Streamys

Anthony Langone, Marbaloo Marketing


The Ad Council

Ellyn Fisher, The Ad Council


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